PRIVACY AT MASCO CABINETRY
Masco Cabinetry ("Kraftmaid," "Merillat" Quality Cabinets, "we," "us") headquartered in Adrian, Michigan, has created this Policy to demonstrate its firm commitment to privacy. MASCO CABINETRY is committed to protecting the privacy of our web site visitors, clients and interested parties. We uphold the highest industry standards in online privacy and permission marketing.
This policy discloses MASCO CABINETRY's information gathering and dissemination practices for the information collected by MASCO CABINETRY via our Call Center, any web site, or other means. This Policy addresses our practices regarding information that we collect through this website, as well as other means than through this site. We encourage you to read this Policy before using this site or submitting your personal information to us. Your use of this site, request for information or other contact with MASCO CABINETRY signifies that you agree with all terms of this Policy, so please do not use this site or share your contact/personal information if you disagree with any part of this Policy.
HOW DO WE COLLECT AND USE PERSONALLY IDENTIFIABLE INFORMATION?
We will collect personally identifiable information about you, such as your name, postal address, telephone and mobile numbers, and email address when you provide it to us through this site such as when you create an account or profile, order or register a product, order literature, enter contests or incentive programs, sign up for newsletters, participate in a survey, contact customer service, or otherwise interact with this site.
Your personally identifiable information may be used by us for all legal purposes, which may include, but are not limited to, responding to your requests, processing your transactions, notifying you of new products or product-related news, and for administrative purposes such as conducting incentive programs or tracking which parts of the site are of interest to you.
We use your personally identifiable information to provide the services you request from MASCO CABINETRY such as responding to product information requests; registering products; fulfilling orders for parts, products or customer service; administering contests or incentive programs; and facilitating on-line product visualization applications and preferred products catalogs. We also use personally identifiable information to send you news about our products and promotions, to conduct online surveys, contests or incentive programs via email, telephone or postal mail, and to notify you of special events and advertising that you might be interested in. In addition, we may use the information to improve MASCO CABINETRY's online and other services, such as customer service and product support, to understand consumer preferences in developing product improvements and innovations, and to ensure that our site is of interest to you. We may also use your personally identifiable information for internal business purposes, such as optimizing users' site experiences and analyzing and managing our businesses. If you apply for employment with MASCO CABINETRY, we may use the personally identifiable information you supply to process your job application.
This site may offer a feature that allows you to send an electronic postcard or otherwise share a message with a friend. If you choose to do so, we will ask you for the recipient's name and email address, along with the text of any message you choose to include. By using this feature, you warrant that you are entitled to use and provide us with the recipient's name and email address for this purpose.
NOTICE REGARDING USE OF THIS SITE BY CHILDREN
This site is not directed to children under the age of 18, and we request that children do not provide personally identifiable information through the site.
HOW WE COLLECT AND USE NON-PERSONAL INFORMATION
We may also collect other information that is not personally identifiable through this site ('non-personal information') such as your postal or Zip code, IP address, domain name, URL, browser and operating system and a record of the site pages you visited. This data helps us to understand traffic patterns at this site and may be used to tailor your experience at this site, such as showing you content including special events and advertising that you might be interested in and displaying the content according to your postal code. In some instances, we may combine non-personal information with personally identifiable information (such as embedding email addresses in cookies). If we do combine any non-personal information with personally identifiable information, the combined information will be treated by us as personally identifiable information in accordance with this Policy.
COOKIES AND SIMILAR TECHNOLOGIES
The site may use so-called "pixel tags," "web beacons," "clear GIFs" or similar means (collectively, "Pixel Tags") to compile aggregate statistics about site usage and response rates. Pixel Tags allow us to count users who have visited certain pages of the site and to help determine the effectiveness of promotional or advertising campaigns. When used in HTML-formatted email messages, Pixel Tags can tell the sender whether and when the email has been opened. We only use the information received from these Pixel Tags in the aggregate for statistical analysis.
HOW WE SHARE PERSONALLY IDENTIFIABLE INFORMATION
MASCO CABINETRY may share personally identifiable information collected with Affiliated Entities or third parties as described below. You should also be aware that this means that personally identifiable information about you may be transferred to or received by Affiliated Entities or third-parties in the USA, or other countries which may be subject to different privacy regulations than those applicable in the country where you reside.
- Affiliated Entities. We may share personally identifiable information with our Affiliated Entities worldwide to fulfill the purposes described above. You may access a list of certain Affiliated Entities here.
- Service Providers. We may use third-party service providers to help us operate our business and this site or to administer activities on our behalf, such as sending emails, hosting dealer locater sites, providing order fulfillment, conducting advertising or customer service, and administering contests or incentive programs. We may share personally identifiable information with these third parties for those business purposes. For instance, if you request a brochure, we may share personally identifiable information about you with fulfillment and management agencies to complete your request.
- Co-Branded Pages. From time to time, we may enter into a special relationship with another company that is not owned by or affiliated with MASCO CABINETRY to provide additional features on this site, such as co-branded sites (referred to here as "co-branded pages"). Any information including personally identifiable information that you provide on one of these co-branded pages may be shared with or accessible by these third-party partners. By submitting these co-branded pages, you also consent to our sharing this information with those third-party partners. You should review the privacy policies posted on these co-branded pages to understand how information collected through these pages will be collected and used.
We will never share, sell, or rent individual personal information with anyone other than this without your advance permission or unless ordered by a court of law.
USER GENERATED CONTENT FUNCTIONS
We may post written or video customer testimonials on our web site which may contain personally identifiable information such as the customer's name. We obtain the customer's consent prior to posting the testimonial to post their name along with their testimonial.
SWEEPSTAKES, CONTESTS, ETC.
We may operate sweepstakes, contests, raffles and similar promotions through the site that may require online registration with third party sponsors of such sweepstakes, contests, raffles, etc. You should carefully review the rules of each sweepstakes, contest, raffle and promotion in which you participate through the site, as they may contain additional important information about MASCO CABINETRY's or a sponsor's use or disclosure of your personally identifiable information. To the extent that the terms and conditions of such rules concerning the treatment of personally identifiable information conflict with this Policy, the terms and conditions of such rules shall control.
At times we will use your IP address to help diagnose problems with our server and to administer our web site. We also may track browser types to help us understand our visitors' needs related to our web site design.
There is an optional section of our web site where input forms require your name, phone number, company, and email address. This form provides the ability to opt-in to receiving future emails of any sort from MASCO CABINETRY. If you opt-in to receiving email communications from us, then we may send information to you on our products or services.
This information will not be used for any other purpose. We do, however, reserve the right to disclose your personally identifiable information when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on our Web site.
LINKS AND THIRD PARTIES' PRIVACY PRACTICES
SECURITY OF PERSONALLY IDENTIFIABLE INFORMATION
MASCO CABINETRY takes measures to protect personally identifiable information collected through this site against unauthorized access, disclosure, alteration or destruction. We also seek to require our Affiliated Entities and service providers to exercise reasonable efforts to maintain the confidentiality of any personally identifiable information about you that they receive from MASCO CABINETRY. Unfortunately, however, no security system or system of transmitting data over the Internet can be guaranteed to be entirely secure.
For your own privacy protection, we encourage you not to include sensitive personal information in any emails you may send to us. Please do not send credit card numbers or any sensitive personal information to us via email. Note that MASCO CABINETRY will not request sensitive personal information in our emails to you and you should verify the authenticity of any such request.
RETAINING PERSONALLY IDENTIFIABLE INFORMATION
We retain personally identifiable information about you for the period necessary to fulfill the purposes outlined in this Policy unless a longer retention period is required or permitted by applicable law.
MASCO CABINETRY reserves the right to make changes in this Policy. In the event that MASCO CABINETRY makes a material change to this Policy, it will be posted here. We encourage you to check this page regularly since your continued use of this site following any changes to the Policy will be deemed to constitute your acceptance of such change. In the event that MASCO CABINETRY makes a material change to the Policy, a notice will be posted regarding such change.
©2010 Masco Cabinetry